Dance review: SHOP I AM, Melbourne Fashion Festival

A riveting work that required us to interrogate our relationship with image, and our own ideals and projections
— Leila Lois, ARTS Hub
 

Originally published on ARTS Hub

Experimental dance that explored whether fashion is intertwined with identity.

 

★★★★

One night only, in an art exhibition as part of Melbourne Fashion festival, SHOP I AM, choreographed by Nebahat Erpolat mingled boldness and tenderness with high impact.

In red tulle and lilac Lycra, Benjamin Hurley flounced into the centre of the exhibition space, standing in balletic fifth position, posing with his arms flung outwards like arrows or signposts. He lunged towards the floor with inexplicable grace and flicked his hair as he turned. Emma Riches entered the space with a similar oval-like movement, reaching and holding with Rodinesque composure.

They danced over a sheet of bright pink silk, shimmering like a sunset, lifting it at one point to wrap Hurley like a present, with ribbons around his neck and waist, gesturing towards the work’s themes of concealment and artifice.

Shop I Am by Nebahat Erpolat

The duo blew bubble-gum pink balloons, letting them fly around the space, with a laconic gaze cast over their faces. They launched towards and away from each other, stopping within arm’s reach in front of audience members. The work evolved into a frantic pace, as Hurley skipped around the room, arms behind his back and Riches delivered a monologue: ‘I can’t stand the way you walk… I cringe every time I hear you.’

The words ‘narcissistic, annoying, nauseating’ were thrown into the air like grenades as they danced – discombobulated and frustrated. The loud random piano keys of the soundtrack by Daniel Tucceri amplified the messiness.

Hurley switched his iPhone on speaker, playing Katy Perry’s ‘Hot N Cold’, emulating the fickleness of the piece, crumpling down into a pitiable, though beautiful pile. The dancers appeared worn down and disturbed by expectation and materialism, yet remained innately beautiful and precious. An experimental dance work that brimmed with liveliness and interaction with the audience and setting, SHOP I AM was a riveting work that required us to interrogate our relationship with image, and our own ideals and projections.


SHOP I AM, Melbourne Fashion Festival

Fashion Culture Program

West End Art Space


Choreographer: Nebahat Erpolat

Dancers: Emma Riches and Benjamin Hurley

Costume designer: Sarah Karklins

Sound artist: Daniel Tucceri


SHOP I AM was performed on 10 March 2023 as part of Melbourne Fashion Festival.

 

Read more about the work

Shop I Am

An lively experimental dance work that interacts with audience and setting.

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